Penguin Team White Label SEO & PPC Services for Agencies
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White Label SEO & PPC Services for Agencies

White Label SEO & PPC

Scale Your Agency Without Growing Your In-House Team

SEO and PPC delivery under your brand. You manage the client — our specialists handle the execution.

Talk to Our Team

How the money flows (example: Advanced Google Ads Management)

  1. Your client

    pays you

    $799

    / month (your price)

  2. You pay Penguin Team

    fixed package price

    $499

    / month, agreed before work

  3. Your agency retains

    the difference

    $300

    / month · 37.5% of your client's price

Penguin Team delivers the work under your brand: named specialist, agreed dates, reports in your template. We do not contact your client independently; we join client calls only at your request.

Illustrative example. You set your own resale price. In markup terms: $300 on a $499 cost = 60.1%. Both before agency overhead.

How White Label Works

White label means your agency hands delivery to a specialist team working under your brand. You own the client relationship, communication, reporting and billing. We handle the agreed SEO or PPC work behind the scenes. We never contact your end client independently; at your request, we can join client calls as part of your team and under your brand.

  1. Your client pays you you set the price
  2. You pay Penguin Team a fixed package price, agreed before work starts
  3. We deliver under your brand You keep the markup

We never contact your clients independently; we join calls only at your request.

Why Trust Us?

Trusted by Agencies Across Markets

We keep our clients' identities private. Every White Label engagement runs under NDA, so we don't publish client names or logos. If you'd like a direct reference, we can connect you with a current client after an agreement is signed.

Tools we work with

  • Google Search Console
  • Google Analytics
  • Google Ads
  • Meta Ads
  • Data Studio
  • Amazon Ads

Partner status

  • Google Premier Partner
  • Meta Business Partner
  • Amazon Ads Advanced Partner
  • Microsoft Advertising Partner

What Agency Partners Say

  • We've been working with Penguin Team on SEO for three of our clients for over a year now, and honestly, it's been a really smooth experience. Everything is delivered under our brand, communication is easy, and our clients are happy with the results. They do their job in the background, we stay in front of the client, and that's exactly how we want a white label partnership to work.

    Account Manager, SEO Agency, UK

  • Things don't always go exactly to plan, and we understand that. What matters to us is how a partner handles it. We've had just one delay in over a year, and the team gave us a heads-up two days before the deadline, explained the situation, and came with a clear plan. No chasing, no surprises.

    Founder, Full-Service Agency, Netherlands

  • One of the things we appreciate most is how well they adapt to the way we work. Reports arrive in our templates, with the right tone and all the context our clients need. We barely have to touch them before sending them over.

    Head of Delivery, Digital Marketing Agency, Ireland

  • We brought on a new PPC client on a Monday, and by Thursday, the campaigns were live and tracking properly. The onboarding was straightforward, the team knew what they were doing, and we didn't have to spend weeks explaining every little detail.

    PPC Lead, Performance Marketing Agency, Germany

  • Last quarter, we signed two new SEO clients that we probably would've had to turn down a year ago. Our internal team hasn't changed, and we haven't had to rush into hiring. Having Penguin Team behind us means we can take on more work when opportunities come up.

    Agency Owner, SEO Agency, Norway

  • We like to keep strategy and client relationships in-house, but we don't always have the capacity to handle every part of execution ourselves. Penguin Team fits into that setup really well. It feels like an extension of our own team.

    Strategy Director, Full-Service Agency, Sweden

  • One thing that's made our lives easier is knowing exactly what we're paying each month. The pricing is clear, and we're not getting unexpected invoices whenever an account needs a little more attention. When you're running an agency, that kind of predictability really matters.

    Operations Manager, Marketing Agency, UK

What We Can Handle for You

Choose the direction your agency needs. We work behind the scenes while you keep full ownership of the client relationship.

SEO

Setup
$299–$899
Management
$299–$899 / mo
Illustrative markup at suggested resale
40–88%

SEO audits, on-page optimisation and reporting. Content writing, link-placement budgets and development work are included only where specified or quoted separately.

Tools: Google Search Console · GA4

Execution Partner or Growth Partner

Explore SEO

PPC

Setup
$299–$799
Management
$299–$799 / mo
Illustrative markup at suggested resale
32–100%

White Label PPC: campaign setup and management across Google Ads, Meta, Amazon and Microsoft Ads.

Amazon and Microsoft: priced after a short brief

Execution Partner or Growth Partner

Explore PPC

Built for agencies

More Delivery Capacity. Same Team Size

For agencies that need reliable SEO or PPC expertise without hiring additional in-house specialists.

Delivered work

  • Launch from zero 0 → 214 conversions Day 0 → Day 30 Real case · Google Ads Read the case
  • Meta Ads scaling ROAS 569% Target 300% Real case · Meta Ads · US Read the case
  • Tracking rebuilt €193.54 → €5.31 per tracked conversion Real case · Google Ads · Belgium Read the case
  • Technical SEO audit 6+ issues fixed Redirects · Sitemap · Indexation Real case · SEO · Ukraine Read the case
  • Site migration Pages in search ×2.2 7,054 → 15,751 Real case · SEO · Ukraine Read the case

How we partner

Choose the Model That Fits Your Agency

Execution Partner

You set the strategy. We execute it.

  • Campaign setup and changes from your task list
  • Reports in your template

Best for: agencies with their own strategist

Growth Partner

We plan it and we run it.

  • Audit and roadmap
  • Full launch and optimisation
  • Results and next steps in your template
  • We can join your client calls under your brand — only if you ask

Best for: agencies without an in-house strategist

Same SLA, same price list.

Compare the models

Simple workflow

From Your Request to Specialist Execution

  1. 01

    Send the request

    Tell your manager what needs to be done.

  2. 02

    Manager reviews it

    We clarify the scope, priorities and deadlines.

  3. 03

    Specialist gets the task

    The right SEO or PPC specialist starts working.

  4. 04

    Quality check

    Work is reviewed before delivery.

  5. 05

    You deliver to your client

    The result is ready to use under your agency's brand.

Clear SLA

You Always Know What Happens Next

Response Time

Active partners receive a response from their manager within 1 hour during business hours.

Clear Deadlines

Every task has an agreed scope and delivery date.

Regular Reporting

Reporting deliverables and timing follow the selected package or agreed work plan.

The People Behind the Work

Named managers and specialists — not a rotating pool.

  • Nikolay S., CEO

    Nikolay S.

    CEO

    14 yrs exp.

  • Denys B., Business Dev Manager

    Denys B.

    Business Dev Manager

    14 yrs exp.

  • Alona L., Marketing expert

    Alona L.

    Marketing expert

    10 yrs exp.

  • Oksana B., Marketing expert

    Oksana B.

    Marketing expert

    11 yrs exp.

Meet the full team →

Client results

Results Our Specialists Have Delivered

From the Team

Notes on agency delivery, written by the people doing the work.

FAQ

What does "white label" actually mean here?

Your agency keeps the client relationship, the brand, and the invoice. We handle the SEO or PPC execution behind the scenes — your client never sees our name.

How does pricing and margin work?

Every package has a fixed partner price agreed before work begins. Your agency sets the final client price and keeps the difference between that price and Penguin Team's fee. For example, if your agency charges $799/month for a service delivered by Penguin Team at $499/month, the difference is $300/month. This represents a 60.1% markup on the delivery cost or a 37.5% gross margin before your agency's additional expenses. Your actual profitability depends on your selling price, account management costs, and other operating expenses.

Which platforms and channels do you cover?

SEO end-to-end, and PPC across Google Ads, Meta Ads, Amazon Ads and Microsoft Ads. If you need both channels for the same client, one manager can run both.

Do you work with agencies outside the UK?

Yes — we currently support agencies across the UK, the Netherlands, Norway and other English-speaking markets.

How is this different from hiring a freelancer?

A freelancer may be a good fit for individual tasks. Our agency model adds a named manager, specialist assignment and a documented review step before delivery.

What if it's not the right fit after we start?

You can start with a single task, see how it goes, and decide on next steps based on the result.

Need Extra SEO or PPC Capacity?

After you submit the form, our manager will contact you within 30 minutes.



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    White Label SEO and PPC for Agencies

    Penguin Team is a white label marketing agency built specifically for agencies that need more delivery capacity without the overhead of hiring. We work behind the scenes on white label SEO and white label PPC, while your agency keeps the client relationship, the brand, and the billing. If you searched for a white label SEO and PPC agency because your team is stretched thin, a new client asked for a channel you don't run in-house, or growth is outpacing your hiring plan, this is the model built for exactly that situation.

    Why Agencies Choose a White Label Marketing Partner

    Agencies can choose between hiring an in-house specialist and partnering with a white label team. Hiring takes time for recruitment and onboarding, while a delivery partner can add capacity without adding a permanent role. We provide a named manager and specialist, supported by our wider team and documented processes.

    Execution Partner or Growth Partner

    Not every agency needs the same level of involvement. As an Execution Partner, we carry out the tasks and strategy your team defines. As a Growth Partner, we can plan and deliver the agreed SEO or PPC work while you retain the client relationship and billing. We never contact your end client independently; at your request, we can join calls as part of your team and under your brand. Active partners receive a response from their manager within 1 hour during business hours. After a new enquiry form is submitted, we make first contact within 30 minutes. Scope, deadlines and reporting cadence are agreed for the selected package or work plan.

    What a White Label Agency Actually Delivers

    Our SEO work can include technical audits and on-page optimization. One-time setup packages include only the deliverables listed for the selected package; where backlinks are included, any placement budget is stated separately. Monthly SEO management covers the listed work and limits and does not include link building or copywriting. Copywriting, link-building and developer implementation are available as separately scoped add-ons. Our PPC work covers Google Ads, Meta Ads, Amazon Ads and Microsoft Ads. Campaign setup and ongoing optimization depend on the selected package or agreed hourly scope. Tasks, fees and deadlines are agreed before work starts. We deliver under your brand and provide reporting as specified for the package or work plan. For example, a $499/month delivery package resold at $799/month leaves a $300/month gross difference before agency costs.

    Who We Work With

    We partner with web development, SEO, PPC and full-service agencies across the UK, the Netherlands and other English-speaking markets. Your agency owns the client relationship. We never contact your end client independently; at your request, we can join calls as part of your team and under your brand.

    Getting Started

    Every engagement starts the same way: you tell your manager what your agency needs, we scope the task and agree a price and date, and a named specialist gets to work. If you are comparing a white label SEO program against hiring in-house, or simply want to understand how the Execution Partner and Growth Partner models differ for your specific situation, talk to our team – we will walk you through the packages that fit your current client base.