White Label SEO & PPC Services for Agencies
White label SEO
Technical work, on-page, content briefs and links. Your specialist is named and the scope is dated before it starts.
Setup from $299 · Management from $299/mo · Execution Partner or Growth Partner
SEO audits, on-page optimisation and reporting. Content writing, link-placement budgets and development work are included only where specified or quoted separately.
Tools: Google Search Console · GA4
Execution Partner or Growth Partner
Google Search Console
Google Analytics
Data Studio
We identify and prioritise technical issues, implement fixes within the agreed scope, and provide development briefs for changes quoted separately.
Titles, structure and internal linking, worked page by page against the pages that matter.
Intent-mapped, sized against what the client can realistically rank for this year.
Content scope depends on the selected package. Eligible management tiers include a content strategy and SEO briefs; copywriting is scoped and priced separately.
Digital PR and placements, with the sites named before anything is bought.
Reporting deliverables, format and timing follow the selected package or agreed work plan.
Active partners receive a response from their manager within 1 hour during business hours. After a new enquiry form is submitted, we make first contact within 30 minutes.
You get the task list, the price and the date each item lands on. Nothing starts before you approve it.
The task goes directly to the appropriate SEO specialist, assigned by name.
Work is reviewed before it reaches your agency, not after your client finds the problem.
Delivered in your format, on the date agreed at step two.
Flexible pricing
Setup packages and ongoing monthly management. Every package is priced before anything starts.
Setup one-time
From $299
Management monthly
You set your own resale price. Examples below are illustrative.
Best for: Small websites / SEO testing / initial setup
$299
Resale price: set by your agency
Best for: Websites that need a minimal SEO push
$399
Resale price: set by your agency
Best for: Small businesses / e-commerce / local websites
$499
Resale price: set by your agency
Link-building budget is calculated separately.
Best for: Established websites that need a focused SEO push (up to 10 pages)
$599
Resale price: set by your agency
Link-building budget is calculated separately.
Best for: Larger established websites (up to 15 pages or categories)
$699
Resale price: set by your agency
Link-building budget is calculated separately.
Best for: Clients with clear expectations, without a retainer
$799
Resale price: set by your agency
Link-building budget is calculated separately.
Best for: Clients who need local SEO, without a retainer
$899
Resale price: set by your agency
Link-building budget is calculated separately.
Best for: Micro business / small websites / local services
$299 /mo
Resale price: set by your agency
Best for: Small business / e-commerce (up to 300 pages)
$399 /mo
Possible resale price: $599–$749
Typical markup: 50–88%
Best for: Growing e-commerce / SaaS / B2B
$499 /mo
Possible resale price: $699–$899
Typical markup: 40–80%
Best for: SEO scaling / white-label / multi-category e-commerce
$699 /mo
Possible resale price: $999–$1,299
Typical markup: 43–86%
Best for: Competitive niches / national e-commerce / SaaS
$899 /mo
Possible resale price: $1,299–$1,599
Typical markup: 44–78%
Google Analytics 4, Google Search Console, Google Business Profile — plus whatever crawler, keyword or backlink tools a specific audit calls for.
Clear SLA
Active partners receive a response from their manager within 1 hour during business hours.
Every task has an agreed scope and delivery date.
Reporting deliverables and timing follow the selected package or agreed work plan.
Client results
+25% organic traffic year over year and conversions up 500%, after a domain migration handled with minimal losses
Read case study: SEO for a Stationery and Art Supplies Retailer: Domain Migration and +25% Organic Traffic
Revenue +105%, purchases +67%, users +34% and search impressions +39% in March 2025 against February 2025, six months after the start
Read case study: SEO for a Clothing Brand: +105% Organic Revenue Six Months In
Impressions up 180% in four months and average position improved from 75 to 51 for a store that had never done SEO
Read case study: SEO for a Grill and BBQ Online Store: +180% Search Impressions in Four MonthsLast quarter, we signed two new SEO clients that we probably would've had to turn down a year ago. Our internal team hasn't changed, and we haven't had to rush into hiring. Having Penguin Team behind us means we can take on more work when opportunities come up.
| Freelancer | In-house hire | Penguin Team | |
|---|---|---|---|
| Getting started | Depends on one person's availability | Recruiting and onboarding come first | For active partners: send a task and get a response within 1 hour during business hours. Work starts once you approve the scope. |
| If the person is unavailable | Work stops until they're back | Work waits, or you hire again | Your manager stays your single point of contact |
| Quality check | Only what you check yourself | Depends on your own review process | Every task is reviewed before it reaches you |
| Price | Often billed by the hour, can grow | Salary plus hiring and management time | Fixed package price, agreed before work starts |
Some technical improvements may be measurable within weeks, while competitive organic growth often takes several months. No responsible provider can guarantee a specific ranking date.
Setup is one-time work — an audit, technical fixes, initial optimization. Management is the ongoing monthly work that keeps rankings moving and adapts to what's actually happening in the account.
Both, depending on the package. On-page optimization is included by default; new content and copywriting are available as an add-on priced separately, so you're not paying for it on accounts that don't need it.
Yes — outreach-based link building only, no PBNs or link farms. It's priced separately because it's scoped per client, not a flat add-on.
Yes. Setup and Management are separate packages — an audit doesn't obligate you to a retainer afterward.
Yes. Local SEO is included in the SEO Max setup package.
Add a second channel
Agencies rarely stop at one channel once a client sees results. If you're covering SEO but not PPC for the same client, that's usually the next conversation.
After you submit the form, our manager will contact you within 30 minutes.
Penguin Team provides white label SEO delivery for agencies, under your brand. Work may include technical SEO, on-page optimization, audits and keyword research, depending on the selected package. Monthly SEO management covers only the listed scope and limits; it does not include copywriting or link building. One-time setup packages include their listed deliverables, and any link-placement budget is calculated separately where applicable. Copywriting, outreach links and developer implementation can be scoped as add-ons. Your agency owns the client relationship and communication.
Agencies with an in-house SEO lead can use us as an Execution Partner for scoped tasks; agencies that need strategic support can use us as a Growth Partner. In both models, your agency owns the client relationship. Active partners receive a response from their manager within 1 hour during business hours. After a new enquiry form is submitted, we make first contact within 30 minutes. Scope and delivery dates are agreed before work starts.
Our SEO offers include one-time setup packages and monthly on-page management. Setup packages range from $299 to $899 and include only the deliverables listed for each tier; some include a specified number of backlinks, with placement budgets calculated separately where stated. Monthly management ranges from $299 to $899 and is limited by each package's page and keyword limits. Monthly management packages do not include copywriting or link building. Copywriting, outreach link building and developer implementation are available as separately priced add-ons.
Our delivery fee and scope are agreed before work starts. Your agency sets its own resale price and keeps the gross difference between that price and our delivery fee before agency costs. Actual profitability depends on your agency's other costs and the final resale price.
Some agencies think of this as an SEO reseller arrangement – simply passing through a service they don't offer. Others use it as the SEO delivery engine behind their own brand, running it exactly like an in-house team without the in-house headcount. Both are the same underlying service from our side; the difference is how much strategic input your agency wants to keep versus hand to us.
We currently support agencies serving clients across the UK, the Netherlands, Norway and other English-speaking markets, with packages priced in USD and scoped to local search competition. If your agency is evaluating white label SEO providers for a specific market, talk to our team about the package that fits your client's current site and goals.