White Label SEO & PPC Services for Agencies
For agencies
Two models, a named manager, a named specialist, and agreed delivery dates. If a date is at risk, your manager tells you before it slips.
How the money flows (example: Advanced Google Ads Management)
Your client
pays you
$799
/ month (your price)
You pay Penguin Team
fixed package price
$499
/ month, agreed before work
Your agency retains
the difference
$300
/ month · 37.5% of your client's price
Penguin Team delivers the work under your brand: named specialist, agreed dates, reports in your template. We do not contact your client independently; we join client calls only at your request.
Illustrative example. You set your own resale price. In markup terms: $300 on a $499 cost = 60.1%. Both before agency overhead.
Who does what
Written down before the first task, so nothing falls between us when a deadline is close.
Your client
You keep the client relationship and everything the client sees.
We do the work and answer for the dates.
Execution partner
You own the plan and the client relationship. We execute the task list, report into your format, and do not appear in the thread. Most agencies start here.
Growth partner
Audit, plan, execution and reporting sit with us. We join client calls under your brand when you want us in the room, and stay out of them when you don't.
| Execution Partner | Growth Partner | |
|---|---|---|
| Who sets the strategy | You | Penguin Team |
| Who does the work | Penguin specialist | Penguin specialist |
| You send us | A task list | Your goal and access |
| You receive | Done tasks + report in your template | Roadmap, results, next steps in your template |
| Talks to your client | Never | Only on your request, under your brand |
| Best for | Agencies with their own strategist | Agencies without a strategist |
| Hourly packages | 20–160 h/month, $22–$25/h | 20–160 h/month, $22–$25/h |
Same SLA, same price list, same reports. The only difference is who owns the plan.
Five steps, one thread. You always know which of them a task is sitting in.
The request arrives where it should: in your account manager's inbox, under your brand.
One thread with one named person on our side. Active partners get a first reply within 1 hour during business hours.
You get all three before anything starts. Nothing begins until you approve them.
Assigned by name to the channel, not to a pool. Reviewed before it leaves us.
In your template, on the agreed date, ready to forward without editing.
Clear SLA
Active partners receive a response from their manager within 1 hour during business hours.
Every task has an agreed scope and delivery date.
Reporting deliverables and timing follow the selected package or agreed work plan.
The cadence and deliverables are agreed for the selected package or work plan.
The selected scope determines the format and timing.
TASK UPDATES
Status updates on completed, blocked or pending tasks, shared in the agreed channel and cadence.
CHANNEL REPORTS
Channel reports can include completed work, progress against agreed targets and next steps, in your template where included in scope.
REVIEW CALLS
A review call can be included when agreed for the selected scope. We can join with your client only at your request, as part of your team.
Not a ticket queue. The same two people, from the first task to the last.
Single point of contact.
Does the work.
An active agency with at least one client relationship you'd want to hand a channel off for — this isn't built for testing on a hypothetical future client.
Willingness to let us execute inside an agreed scope — Execution Partner or Growth Partner, either works, but the model needs to be clear upfront.
A single point of contact on your side for decisions and approvals — we work with one person's input, not a committee.
Questions
No. We work only with you. Nothing we produce carries our name, and we do not contact your client independently; we join client calls only at your request.
If a delivery date is at risk, your manager tells you before it slips and agrees next steps with you.
Yes. A scoped one-off package is the usual first step, and most agencies move to hours or a retainer after it.
Your client does, always. We work inside their accounts and hand everything back on request.
Yes. Reports arrive in your template with your branding, ready to forward without editing.
After you submit the form, our manager will contact you within 30 minutes.
Penguin Team works exclusively with agencies – not end clients – as a white label digital marketing agency partner. Whether you run a web development, SEO, PPC or full-service agency, our team plugs into your existing client relationships as invisible delivery capacity, working entirely under your brand.
Agencies partner with a white label marketing agency like Penguin Team for a few recurring reasons: a client asks for a service the agency doesn't offer in-house, an existing team is at capacity and can't take on another account, or the agency wants to test a new service line without the cost and risk of a full-time hire. In every case, the agency keeps the client relationship, the billing and the brand, while Penguin Team handles execution behind the scenes.
Our partnership has two models. As an Execution Partner, we carry out the tasks your team defines and report in your format. As a Growth Partner, we can plan and deliver the agreed SEO or PPC work. In both models, you retain the client relationship. We never contact your end client independently; at your request, we can join client calls as part of your team and under your brand. Active partners receive a response within 1 hour during business hours. After a new enquiry form is submitted, we make first contact within 30 minutes.
A white label agency partnership adds a manager, specialist and quality review to the agreed workflow. Freelancer and contractor arrangements can also work; availability, task management and review processes depend on the provider. We agree scope and deadlines with you before work starts and flag delivery risks early.
Your agency owns the client relationship, the contract and the resale price. Penguin Team never contacts your end client independently. At your request, we can join calls as part of your team and under your brand. We return account access and data as agreed, and prepare reports in your template at the cadence specified for the selected package or work plan.
Agencies of almost any size use this model – the deciding factor is usually not headcount but whether a specific client need matches expertise you already have in-house. If you've turned down a client request, or a single new account would require a hire you can't yet justify, a white label marketing agency partnership is typically the faster and lower-risk path. Talk to our team about which model – Execution Partner or Growth Partner – fits the way your agency already works.
