White Label SEO & PPC Services for Agencies
About us
The team behind other agencies' work
We have run SEO and PPC under other brands since 2017. You have seen the work, never the name.
13+ years in performance marketing. White-label since 2017
- Working white label since
- 2017
- Agencies served
- 28+
- Client projects delivered
- 422+
- First reply, business hours
- <1 hr
Why Trust Us?
Why agencies stay
What we are actually good at
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We never contact your client independently
No branding, and calls only at your request. Your relationship stays yours.
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Dates before work
Scope, price and delivery date are agreed before anything starts. Nothing is open-ended.
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A named person, not a queue
The same manager and specialist stay on your account from the first task.
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An SLA you can plan around
If a date is at risk, your manager tells you before it slips and agrees next steps with you.
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Your template, your voice
Everything arrives ready to forward: your branding, your tone, no editing needed.
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We say no
When the data does not support a promise, you hear it from us before your client hears it from someone else.
From Client Work to White Label Delivery
Penguin Team started as a performance marketing agency working directly with end clients. That hands-on work is where our SEO and PPC processes were built and tested — on real budgets, real deadlines, real client expectations. Over time, other agencies started noticing the results and asked us to deliver the same work for their clients, under their brand. That’s how our White Label model came to be: the same specialists, the same processes, now working behind your agency instead of ours.
What We Actually Care About
We don't publish a mission statement full of buzzwords — we'd rather show what we actually do differently:
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We never contact your clients independently. We join client calls only at your explicit request, under your brand.
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We write down what happens if something goes wrong, before it happens — that's what our SLA is for.
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We document every task, so quality never depends on which specific person is available that week.
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We keep our delivery fee predictable for the agreed scope, so you can plan your resale pricing.
The team our partners actually work with — not stock photos, but the same people running your accounts
Penguins are regulars at conferences — as speakers and as listeners
Google partnership is verified every year — not just a badge, but an annual quality check
Not just about deadlines — team lunches and games are part of how we work too
Internal training through our own knowledge base, Talks and intensives — the team grows alongside our clients
Specialists, not a pool
Every agency gets a named manager and named specialists. These are the people behind them.
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Nikolay S.
CEO
14 yrs exp.
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Denys B.
Business Dev Manager
14 yrs exp.
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Yevhenii D.
Marketing expert
9 yrs exp.
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Alona L.
Marketing expert
10 yrs exp.
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Oksana B.
Marketing expert
11 yrs exp.
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Yana F.
Marketing expert
5 yrs exp.
One of the things we appreciate most is how well they adapt to the way we work. Reports arrive in our templates, with the right tone and all the context our clients need. We barely have to touch them before sending them over.
We like to keep strategy and client relationships in-house, but we don't always have the capacity to handle every part of execution ourselves. Penguin Team fits into that setup really well. It feels like an extension of our own team.
Need Extra SEO or PPC Capacity?
After you submit the form, our manager will contact you within 30 minutes.
13+ Years in Performance Marketing, Now Behind Your Brand
Penguin Team has spent over 13 years running performance marketing for end clients – SEO, PPC and web projects across multiple markets – before building a dedicated white label division for agencies. That direct client work is where our specialist team, quality standards and delivery processes were built and tested, long before white label became part of what we offer.
From Client Work to White Label Delivery
We started as a performance marketing agency working directly with end clients, on real budgets and real deadlines. Over time, other agencies noticed the results and asked us to deliver the same work for their own clients, under their own brand. That's how our white label model came to be: the same specialists and the same processes, now working behind your agency instead of ours – nine years of white label delivery on top of a company that has been in performance marketing for over thirteen.
What a White Label Digital Marketing Agency Partner Should Offer
Agencies looking for the best white label digital marketing agency partner are usually looking for the same thing: specialists who already know how to deliver results, not a team learning on the job. With specialists across SEO, PPC, account management and quality control, Penguin Team brings an established process to every engagement rather than building one from scratch for each new partner.
Why Agencies Stay With Us
Every account gets a named manager and named specialists, not a rotating pool. Scope, price and delivery date are agreed before anything starts, so nothing is open-ended. We never contact your client independently – no branding, and calls only at your request – and when the data doesn't support a promise, you hear it from us before your client hears it from someone else. Reports arrive in your template and your voice, ready to forward without editing.
A Team Built for Agency Partnerships
Today, the same team that spent over a decade on direct client work operates as a white label SEO and PPC agency for other agencies rather than end clients directly. That distinction matters: our processes were stress-tested on real client accounts before they were ever offered as a white label service, which is why agencies partnering with us get a mature delivery system from the first task rather than a team still figuring out how to work with an external agency's brand and reporting expectations.
Where We Work
Our specialists support agencies serving clients across the UK, the Netherlands, Norway and other English-speaking markets, working across SEO, PPC, account management and quality control as one connected team rather than separate departments handed off between each other. That structure is part of why a named manager and named specialist can stay on an account from the first task to the last, instead of a request passing through several people before it's actually done. If your agency is evaluating white label partners and wants to see how we work before committing to a package, talk to our team – we're happy to walk through our process on a specific client scenario.