White Label SEO & PPC Services for Agencies
White label PPC
Google and Meta, run by a named specialist. Spend, scope and reporting dates agreed before any campaign goes live.
Setup from $299 · Management from $299/mo
White Label PPC: campaign setup and management across Google Ads, Meta, Amazon and Microsoft Ads.
Amazon and Microsoft: priced after a short brief
Execution Partner or Growth Partner
Google Ads
Meta Ads
What is wasting spend today, quantified, before anything is rebuilt.
Structure, targeting and tracking built from scratch or rebuilt on the existing account.
Sized against the budget the client actually has, not the one the tool assumes.
Ad copy and creative work are provided where listed in the selected setup package or agreed separately.
Ongoing management follows the target, deliverables and limits in the selected package or agreed work plan.
Reporting deliverables, format and timing follow the selected package or agreed work plan.
Share your task with your manager. Active partners receive a response within 1 hour during business hours. After a new enquiry form is submitted, we make first contact within 30 minutes.
You get the task list, the price and the date each item lands on. Nothing starts before you approve it.
The task goes directly to the appropriate PPC specialist, assigned by name.
Work is reviewed before it reaches your agency, not after your client finds the problem.
Delivered in your format, on the date agreed at step two.
Flexible pricing
Campaign setup and ongoing monthly management, scoped by ad spend and platform.
Setup one-time
Google Ads from $299
Meta Ads from $349
Management monthly
You set your own resale price. Examples below are illustrative.
Best for: Micro & small business / e-commerce & lead generation (B2B/B2C) / initial setup
Ad platform: Google Ads
$299
Possible resale price: $459–$599
Typical markup: 54–100%
Best for: Micro & small business / e-commerce & lead generation (B2B/B2C) / initial setup
Ad platform: Meta Ads
$349
Possible resale price: $459–$699
Typical markup: 32–100%
Best for: Micro & small business / e-commerce & lead generation (B2B/B2C) / initial setup
Ad platform: Google Ads
$499
Possible resale price: $699–$899
Typical markup: 40–80%
Best for: Micro & small business / e-commerce & lead generation (B2B/B2C) / initial setup
Ad platform: Meta Ads
$499
Possible resale price: $699–$899
Typical markup: 40–80%
Best for: Medium business / e-commerce & lead generation (B2B/B2C) / initial setup
Ad platform: Google Ads
$799
Possible resale price: $1,199–$1,399
Typical markup: 50–75%
Best for: Medium business / e-commerce & lead generation (B2B/B2C) / initial setup
Ad platform: Meta Ads
$799
Possible resale price: $1,199–$1,399
Typical markup: 50–75%
Best for: Micro & small business / e-commerce & lead generation (B2B/B2C) / ongoing management
Ad platform: Google Ads
$299 /mo
Possible resale price: $459–$599
Typical markup: 54–100%
Best for: Micro & small business / e-commerce & lead generation (B2B/B2C) / ongoing management
Ad platform: Meta Ads
$349 /mo
Possible resale price: $459–$699
Typical markup: 32–100%
Best for: Micro & small business / e-commerce & lead generation (B2B/B2C) / ongoing management
Ad platform: Google Ads
$499 /mo
Possible resale price: $699–$899
Typical markup: 40–80%
Best for: Micro & small business / e-commerce & lead generation (B2B/B2C) / ongoing management
Ad platform: Meta Ads
$499 /mo
Possible resale price: $699–$899
Typical markup: 40–80%
Best for: Medium business / e-commerce & lead generation (B2B/B2C) / ongoing management
Ad platform: Google Ads
$799 /mo
Possible resale price: $1,199–$1,399
Typical markup: 50–75%
Best for: Medium business / e-commerce & lead generation (B2B/B2C) / ongoing management
Ad platform: Meta Ads
$799 /mo
Possible resale price: $1,199–$1,399
Typical markup: 50–75%
Google Ads, Meta Ads Manager, Amazon Ads, Microsoft Advertising, Google Analytics 4.
Clear SLA
Active partners receive a response from their manager within 1 hour during business hours.
Every task has an agreed scope and delivery date.
Reporting deliverables and timing follow the selected package or agreed work plan.
Client results
ROAS nearly tripled once Shopping access was unlocked
Read case study: Tactical Knives D2C Brand: ROAS 3.45 → 8.29 in a Restricted Google Policy Category
8 qualified B2B leads/month at €149.87 CPA, against much larger competitors
Read case study: B2B Lead Gen for an HR-Software Integrator in a High-Competition NicheWe brought on a new PPC client on a Monday, and by Thursday, the campaigns were live and tracking properly. The onboarding was straightforward, the team knew what they were doing, and we didn't have to spend weeks explaining every little detail.
| Freelancer | In-house hire | Penguin Team | |
|---|---|---|---|
| Getting started | Depends on one person's availability | Recruiting and onboarding come first | For active partners: send a task and get a response within 1 hour during business hours. Work starts once you approve the scope. |
| If the person is unavailable | Work stops until they're back | Work waits, or you hire again | Your manager stays your single point of contact |
| Quality check | Only what you check yourself | Depends on your own review process | Every task is reviewed before it reaches you |
| Price | Often billed by the hour, can grow | Salary plus hiring and management time | Fixed package price, agreed before work starts |
Campaign launch timelines are agreed after access, tracking requirements, creatives and platform approvals are confirmed.
Ad accounts always remain owned by your client or your agency. Penguin Team works inside them via delegated access and never takes ownership.
That's exactly what Management packages are for — ongoing optimization, not a set-and-forget campaign. If the data says an approach isn't working, you hear that from us with a specific recommendation, not silence.
Yes — Google Ads, Meta Ads, Amazon Ads and Microsoft Ads. Setting up a second platform alongside an existing one comes with a 50% discount on that setup.
Ad copy and creative testing are included in Management packages. If a client needs original design assets or video, that's scoped separately depending on the volume.
Bid and budget adjustments, search term review, creative refreshes, and a monthly report with what changed and why — not just "campaign is running."
Add a second channel
Paid traffic gets results fast; organic compounds over time. Most agencies running PPC for a client eventually add SEO to reduce dependency on ad spend alone.
After you submit the form, our manager will contact you within 30 minutes.
Penguin Team delivers white label PPC for agencies running Google Ads and Meta Ads, with additional platform work scoped separately. We handle the agreed campaign setup or management behind your agency's brand. Your agency owns the client relationship and communication. We never contact your end client independently; at your request, we can join calls as part of your team and under your brand.
Agencies may need a white label PPC partner when their in-house team needs extra capacity, a client requests another ad platform, or campaign volume changes. A delivery partner can provide specialist support for agreed tasks or package work without adding a permanent role.
Our PPC packages cover one-time setup and ongoing monthly management, scoped by platform, deliverables and monthly ad spend. Setup prices range from $299 to $799; monthly management ranges from $299 to $799 for Google Ads and from $349 for Basic Meta Ads. The package cards list each service's limits and deliverables. Eligible setup and management packages include 50% off setup for a second platform. Any work outside the selected package can be scoped separately.
We offer Execution Partner and Growth Partner models. In the Execution Partner model, your agency sets the strategy and we complete agreed PPC tasks. In the Growth Partner model, we can provide strategy and ongoing management within the selected package. We work under your brand and do not contact your end client independently; at your request, we can join calls as part of your team.
Each account has a manager and specialist. Active partners receive a response within 1 hour during business hours. After a new enquiry form is submitted, we make first contact within 30 minutes. Package price and scope are agreed before work starts, so your agency can set its own resale price and calculate the gross difference before agency costs.
Reporting deliverables and timing follow the selected package or agreed work plan. We can prepare reports in your agency's template where this is included in the scope, so your team can share them with the end client under your brand.
If your agency is comparing a white label Google Ads management partner against hiring in-house, or deciding whether to add Meta Ads or Amazon Ads capacity for an existing client, talk to our team about which package and platform combination fits your current accounts.