White Label SEO & PPC Services for Agencies
Pricing
Priced before the work starts, not after
The packages agencies pick most often, across both channels. What you charge your client is yours to set.
Packages from $299
Popular packages, both channels
SEO Pricing
Setup one-time
From $299
Management monthly
- Basic $299/mo
- Standard $399/mo
- Advanced $499/mo
- Growth $699/mo
- Max $899/mo
PPC Pricing
Setup one-time
Google Ads from $299
Meta Ads from $349
Management monthly
- Basic Google Ads $299/mo Meta Ads $349/mo
- Advanced Google Ads · Meta Ads $499/mo
- Max Google Ads · Meta Ads $799/mo
You set your own resale price. Examples below are illustrative.
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Standard SEO Package
Best for: Small businesses / e-commerce / local websites
Talk to Our Team$499
Resale price: set by your agency
- SEO audit
- On-page optimization for up to 8 pages or categories
- Off-page SEO: 3–5 backlinks (directories / outreach / basic guest posts)
- Detailed report
Link-building budget is calculated separately.
-
Advanced PPC Setup (Google Ads)
Best for: Micro & small business / e-commerce & lead generation (B2B/B2C) / initial setup
Ad platform: Google Ads
Talk to Our Team$499
Possible resale price: $699–$899
Typical markup: 40–80%
- 1 ad platform (Google Ads)
- Search, Display or Video campaign setup
- Keyword and negative keyword research
- Unique ad copies
- Bid strategy setup
- Ad extensions setup
- Budget setup
- Audience targeting ("In-market")
- Ad scheduling
- Performance dashboard in Looker Studio
-
SEO Growth On-page Management
Best for: SEO scaling / white-label / multi-category e-commerce
Talk to Our Team$699 /mo
Possible resale price: $999–$1,299
Typical markup: 43–86%
- Quality Assurance Check
- On-page ongoing optimization
- Technical SEO
- Content strategy
- Strategic SEO management
- SEO briefs for 3 new pages per month
- Reporting
-
Max PPC Management (Google Ads)
Best for: Medium business / e-commerce & lead generation (B2B/B2C) / ongoing management
Ad platform: Google Ads
Talk to Our Team$799 /mo
Possible resale price: $1,199–$1,399
Typical markup: 50–75%
- Quality assurance check: conversions, account structure, settings, keywords and search queries
- Budget management and control
- Bid optimization
- Search terms analysis and negative keywords
- Ad copy and extensions updates
- Campaign updates and relaunches
- New campaigns for additional categories, services or products
| Package | Price | Best for |
|---|---|---|
| Standard SEO Package | $499 | Small businesses / e-commerce / local websites |
| Advanced PPC Setup (Google Ads) | $499 | Micro & small business / e-commerce & lead generation (B2B/B2C) / initial setup |
| SEO Growth On-page Management | $699 /mo | SEO scaling / white-label / multi-category e-commerce |
| Max PPC Management (Google Ads) | $799 /mo | Medium business / e-commerce & lead generation (B2B/B2C) / ongoing management |
What's Guaranteed Before You Pay
Every package is scoped and priced before work starts. The quoted delivery fee is fixed for the agreed scope. Additional platforms, content writing, link-placement budgets and developer implementation are quoted separately when they are not included in the selected package. If a delivery date is at risk, your manager tells you before it slips and agrees next steps with you.
FAQ
How does billing actually work?
Setup packages are billed once, upfront, before work starts. Management packages are billed monthly, in advance, for the following month's work. Invoices are issued in USD. Payment methods are confirmed when the scope is agreed.
Can we cancel a Management package anytime?
Terms for changing or stopping a Management package are confirmed with your manager when the scope is agreed.
What happens if we need to change packages mid-month?
You can upgrade or downgrade for the next billing cycle. Changes don't apply retroactively to work already agreed for the current month.
Do prices change once we've agreed a package?
The price of an agreed package stays fixed for the agreed scope and billing period.
Is there a contract, or do we pay per package?
No master contract required to start — you agree scope and price per package. If you want a formal agreement in place for your own records, we can provide one.
What currency and payment methods do you accept?
Packages are priced in USD.
One thing that's made our lives easier is knowing exactly what we're paying each month. The pricing is clear, and we're not getting unexpected invoices whenever an account needs a little more attention. When you're running an agency, that kind of predictability really matters.
Need Extra SEO or PPC Capacity?
After you submit the form, our manager will contact you within 30 minutes.
Transparent White Label SEO and PPC Pricing for Agencies
Penguin Team's pricing is built for agencies that need to know their margin before they quote a client. Every white label SEO and PPC package has a fixed partner price, so agencies can calculate their own markup with no surprises later in the relationship.
How Our Packages Are Structured
Packages split into one-time setup and ongoing monthly management, across both SEO and PPC, so agencies can mix and match by client need – a single SEO audit for one account, ongoing PPC management for another, both running through the same manager. SEO Setup packages range from a basic technical check to a full setup with local SEO included; SEO Management packages scale by keyword count and pages optimized per month. PPC Setup and Management packages are scoped by ad spend and platform – Google Ads and Meta Ads today, with Amazon Ads and Microsoft Ads available on request.
Illustrative Resale Pricing
Penguin Team provides fixed delivery prices for agreed SEO and PPC packages. Your agency independently determines what to charge its clients. For example, an Advanced Google Ads Management package priced at $499/month can be resold for $699–$899/month, based on the illustrative resale range. At $699, $799 and $899 the difference is $200, $300 and $400 per month: 40.1%, 60.1% and 80.2% markup on delivery cost, or 28.6%, 37.5% and 44.5% gross margin, before agency overhead, taxes and other operating costs. You control your resale pricing while we provide a defined scope and an agreed delivery fee.
Picking a Starting Package
This page shows the packages agencies pick most often across both channels; the full price list for every SEO and PPC tier, including exact limits and inclusions, lives on the SEO and PPC service pages. Agencies unsure which package fits a specific client's site size or ad budget can talk to a manager directly – we'll walk through the client's situation and recommend a starting scope, along with resale guidance based on what similar partners typically charge.
Scaling as Your Client Base Grows
Nothing about this pricing structure requires committing to a single package size upfront. Agencies typically start with one Setup package for a first client, then add Management packages as that relationship becomes ongoing, and expand into a second channel – SEO alongside PPC, or the reverse – once the first channel is running smoothly. Because every package is priced and scoped independently, there is no minimum commitment forcing an agency into more capacity than a specific client currently needs, which is also why we recommend talking to a manager before committing to a package size for a brand-new client relationship.
Setup vs. Management, at a Glance
Setup packages are a one-time cost tied to a specific deliverable – an audit, a campaign build, an initial round of on-page fixes – and make sense whenever a client needs a defined project rather than an ongoing retainer. Management packages are billed monthly and cover continuous work, which is the more common starting point once an agency wants a channel actively maintained rather than fixed once and left alone. Most partners run both types side by side across their client base, matching the package type to what each specific client actually pays for.