{"id":741,"date":"2026-09-27T23:17:18","date_gmt":"2026-09-27T23:17:18","guid":{"rendered":"https:\/\/olivedrab-tapir-387397.hostingersite.com\/en\/?page_id=741"},"modified":"2026-10-31T18:58:55","modified_gmt":"2026-10-31T18:58:55","slug":"playbooks","status":"publish","type":"page","link":"https:\/\/penguin-team.ua\/en\/resources\/playbooks\/","title":{"rendered":"Playbooks"},"content":{"rendered":"\n<section class=\"page-hero\"\n         id=\"top\">\n  <div class=\"wrap page-hero__inner\" data-reveal>\n    \n    <div class=\"page-hero__content\">\n      <p class=\"eyebrow\" data-reveal-item>Playbooks<\/p>      <h1 class=\"h-lg\" data-reveal-item>Processes you can <span class=\"uline\">run yourself<\/span><i class=\"stop\" aria-hidden=\"true\"><\/i><\/h1>\n      <p class=\"page-hero__lede\" data-reveal-item>The same steps we follow internally, with nothing important left out.<\/p>              <div class=\"page-hero__actions\" data-reveal-item>\n          <a class=\"btn btn--accent\" href=\"#request\"\n             data-cta-location=\"playbooks-hero\">Talk to Our Team<\/a>\n                      <a class=\"btn btn--ghost\" href=\"\/en\/resources\/\">All resources<\/a>\n                  <\/div>\n      \n          <\/div>\n\n    \n      <\/div>\n<\/section>\n\n\n\n<section class=\"sec sec--ash\"\n         id=\"materials\">\n  <div class=\"wrap\">\n    <header class=\"sechead\" data-reveal>\n                    <h2 class=\"h-lg\" data-reveal-item>Newest first<\/h2>\n                <\/header>\n\n          <div class=\"mats\">\n\n        \n        <ul class=\"mats__grid\" data-reveal>\n          \n                                    <li class=\"mats__item\" data-reveal-item data-type=\"Playbook\">\n              <article class=\"mat\">\n\n                <div class=\"mat__media\">\n                                      <img width=\"1640\" height=\"920\" src=\"https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/search-rankings-report.webp\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" sizes=\"auto, (max-width: 767px) calc(100vw - 48px), (max-width: 1279px) calc(50vw - 60px), 34rem\" loading=\"lazy\" srcset=\"https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/search-rankings-report.webp 1640w, https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/search-rankings-report-300x168.webp 300w, https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/search-rankings-report-1024x574.webp 1024w, https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/search-rankings-report-768x431.webp 768w, https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/search-rankings-report-1536x862.webp 1536w\" \/>\n                                  <\/div>\n                <p class=\"mat__meta\">\n                  <span class=\"pill\">Playbook<\/span>\n                  <time class=\"mat__date\" datetime=\"2026-10-27\">27 Oct 2026<\/time>\n                                  <\/p>\n                <h3 class=\"mat__h\">\n\n                                      <a class=\"mat__link\" href=\"https:\/\/penguin-team.ua\/en\/search-rankings-report\/\">How to Read a Search Rankings Report Without Jargon<\/a>\n                                  <\/h3>\n                <p class=\"mat__b\">A monthly rankings report can look like a set of unclear abbreviations and numbers that keep changing.<\/p>\n                              <\/article>\n            <\/li>\n          \n                                    <li class=\"mats__item\" data-reveal-item data-type=\"Playbook\">\n              <article class=\"mat\">\n\n                <div class=\"mat__media\">\n                                      <img width=\"1640\" height=\"920\" src=\"https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/ppc-account-audit.webp\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" sizes=\"auto, (max-width: 767px) calc(100vw - 48px), (max-width: 1279px) calc(50vw - 60px), 34rem\" loading=\"lazy\" srcset=\"https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/ppc-account-audit.webp 1640w, https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/ppc-account-audit-300x168.webp 300w, https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/ppc-account-audit-1024x574.webp 1024w, https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/ppc-account-audit-768x431.webp 768w, https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/ppc-account-audit-1536x862.webp 1536w\" \/>\n                                  <\/div>\n                <p class=\"mat__meta\">\n                  <span class=\"pill\">Playbook<\/span>\n                  <time class=\"mat__date\" datetime=\"2026-10-20\">20 Oct 2026<\/time>\n                                  <\/p>\n                <h3 class=\"mat__h\">\n\n                                      <a class=\"mat__link\" href=\"https:\/\/penguin-team.ua\/en\/ppc-account-audit\/\">In Plain Words: What a PPC Account Audit Is<\/a>\n                                  <\/h3>\n                <p class=\"mat__b\">Before we change anything in an ad account, we run an audit.<\/p>\n                              <\/article>\n            <\/li>\n          \n                                    <li class=\"mats__item\" data-reveal-item data-type=\"Playbook\">\n              <article class=\"mat\">\n\n                <div class=\"mat__media\">\n                                      <img width=\"1640\" height=\"920\" src=\"https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/access-and-credentials.webp\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" sizes=\"auto, (max-width: 767px) calc(100vw - 48px), (max-width: 1279px) calc(50vw - 60px), 34rem\" loading=\"lazy\" srcset=\"https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/access-and-credentials.webp 1640w, https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/access-and-credentials-300x168.webp 300w, https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/access-and-credentials-1024x574.webp 1024w, https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/access-and-credentials-768x431.webp 768w, https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/access-and-credentials-1536x862.webp 1536w\" \/>\n                                  <\/div>\n                <p class=\"mat__meta\">\n                  <span class=\"pill\">Playbook<\/span>\n                  <time class=\"mat__date\" datetime=\"2026-10-13\">13 Oct 2026<\/time>\n                                  <\/p>\n                <h3 class=\"mat__h\">\n\n                                      <a class=\"mat__link\" href=\"https:\/\/penguin-team.ua\/en\/access-and-credentials\/\">How We Handle Access and Credentials \u2014 Safely<\/a>\n                                  <\/h3>\n                <p class=\"mat__b\">To get started, we need access to several of your systems: analytics, ad accounts, sometimes your website.<\/p>\n                              <\/article>\n            <\/li>\n          \n                                    <li class=\"mats__item\" data-reveal-item data-type=\"Playbook\">\n              <article class=\"mat\">\n\n                <div class=\"mat__media\">\n                                      <img width=\"1640\" height=\"920\" src=\"https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/scale-seo-delivery.webp\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" sizes=\"auto, (max-width: 767px) calc(100vw - 48px), (max-width: 1279px) calc(50vw - 60px), 34rem\" loading=\"lazy\" srcset=\"https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/scale-seo-delivery.webp 1640w, https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/scale-seo-delivery-300x168.webp 300w, https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/scale-seo-delivery-1024x574.webp 1024w, https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/scale-seo-delivery-768x431.webp 768w, https:\/\/penguin-team.ua\/en\/wp-content\/uploads\/2026\/10\/scale-seo-delivery-1536x862.webp 1536w\" \/>\n                                  <\/div>\n                <p class=\"mat__meta\">\n                  <span class=\"pill\">Playbook<\/span>\n                  <time class=\"mat__date\" datetime=\"2026-08-07\">7 Aug 2026<\/time>\n                                  <\/p>\n                <h3 class=\"mat__h\">\n\n                                      <a class=\"mat__link\" href=\"https:\/\/penguin-team.ua\/en\/scale-seo-delivery\/\">How to Scale SEO Delivery Without Hiring In-House<\/a>\n                                  <\/h3>\n                <p class=\"mat__b\">A practical guide for agencies that need more execution capacity without taking on complex recruitment overhead.<\/p>\n                              <\/article>\n            <\/li>\n                  <\/ul>\n\n              <\/div>\n      <\/div>\n<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":714,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-741","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Playbooks for Agencies | Penguin Team<\/title>\n<meta name=\"description\" content=\"The same steps we follow internally, with nothing important left out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/penguin-team.ua\/en\/resources\/playbooks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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